Selling Your Luxury Home? Appeal to High-End Buyers With These 3 Tips
Owning a luxury property can be a wonderful experience. In addition to creating a warm, comfortable space for yourself, luxury property can also increase in value significantly, especially if you are planning on selling and moving soon. Here are three tips for selling your luxury property to high-end buyers.
1. Invest In Marketing
Investing in marketing is the only way to get the word out about your home, so take the job seriously. Hire a photographer to take pictures of every room of your home, including aerial shots taken with a drone to show off the neighborhood and proximity to nearby amenities.
Talk with a marketing professional about how to get the word out about your property, and ask what you can do to generate interest in your home. By highlighting the different features of the property, you may be able to bring in new attention, making it more likely to attract multiple offers.
2. Plan An Exclusive Party
While it can be tempting to host an open house and invite everyone you can think of, doing so may not attract the type of clients who would be interested in seriously putting in an offer on a multi-million dollar property. However, by planning an exclusive party for a select group of wealthy individuals, you can bring in real offers, which can make the entire sales process a lot easier.
When you plan the party, focus on offering high-end food and creating a luxurious atmosphere. Plan the guest list carefully to bring in the who's who of high-end real estate moguls in your area. You never know, they might add your home to their ever-growing portfolio.
3. Set the Stage
When you are ready to throw an event at your home, set the stage to make your home feel warm, comfortable, and luxurious. Diffuse fragrances throughout your space, light candles, and focus on adding the right kinds of décor. Consider teaming up with a local art gallery to show off art that could be sold during the event, bringing in clientele that may be interested in investing. If you are planning on selling custom furniture along with your home, make sure your guests understand that they can purchase the property furnished.
When you are ready to list your luxury property for sale, turn to an experienced professional who understands the local luxury real estate market. Talk with your real estate team about what you expect from the listing, and which types of offers you would be willing to take.
To learn more, contact a real estate agency such as Partners Trust Real Estate Brokerage.