When it comes to being a real estate agent, it is important to keep your buyers happy. Happy buyers are more likely to turn into repeat customers when they need a home again and are more likely to recommend you as a real estate agent to their friends and family members who need to purchase or sell a home.
Step #1: Help Your Customers Understand the Home Buying Process
If your clients have not purchased a home in a while or have never purchased a home, you are going to need to educate your clients about how the buying process works. They may not understand that they have to decide what they want in a home and that they will get to tour the homes they want in person.
You are going to need to explain to your clients why they should get preapproved for a mortgage, and how being preapproved can help you get your offer accepted. You should explain the forms that they will have to fill out when they are interested in a home, and how long the process can take to get an offer accepted.
You can also give your clients an overview of what happens once their offer is accepted, from the home inspection to finalizing the mortgage.
Step #2: Provide Your Customers with Additional Information
Not everyone learns the best by being told verbally how the home process works. You can help your clients further by providing them with the information they can take home and review.
Send them information to help your clients create a list of features they want in a home. Provide them with a checklist of things they need to do in order to get preapproved for a loan. Give them a checklist that shows all the steps they need to go through when they want to make an offer on a home. This will help your clients better understand the process and give them the information they can refer back to.
Step #3: Actively Listen to Your Clients
Third, you need to actively listen to your clients and get to know them. Don't just have polite conversations with your clients. Ask questions so you can learn about your client's preferences and personal lives. The more you learn, the better you will be able to meet their needs and find a home that they will love.
Don't just listen; actively take notes during your meeting. Or, after you meet with a client, write down everything you remember. Use this information to build trust with clients and to help serve your client's best interests.
If you want to keep your clients happy as a real estate agent, take the time to educate your clients about the home buying process, and provide them with the information they can refer back to. Be sure to actively listen to your clients and take notes on their interests; use that information to better meet your client's needs.